-
Plan, execute, and analyze user acquisition campaigns across performance UA channels
-
Analyze data and optimize campaign performance towards Return on Investment (ROI)
-
Drive A/B & multivariate testing and present results to related teams
-
Track and report on key metrics on a regular basis
-
Foster new and current relationships with advertising partners
-
Collaborate cross-functionally to develop and implement innovative solutions for user acquisition
-
Communicate clearly to management, the plans, status, challenges to meeting objectives
-
Be proactive; stay on top of industry trends and best practices